GoLucid Field Note: boost.express

GoLucid Field Notes:

Boost.Express is a collaborative advertising platform that helps organizers and sponsors use event data to run targeted digital campaigns before, during, and after an event. The focus is on turning attendee information into campaigns that feel relevant, credible, and measurable.

I caught up with Beezar Sirini (Co‑Founder and CRO) at Event Tech Live to understand how they approach event advertising. Beezar shared how organizers can package and sell digital sponsorship, create co‑branded ads using their audience data, and give exhibitors a way to reach the right people with more trust and higher click‑through. Sponsors can launch campaigns across the full event timeline, supported by real‑time analytics and built‑in creative tools that help them adjust messaging as they go.

Boost Express positions itself as a way for events to extend value beyond the venue and help sponsors create engagement that is actually trackable. It is designed to help both sides activate event audiences without relying on generic ad tools that are disconnected from event intent.

In CECI’s evolving framework, solutions like this may relate to Participant Acquisition Technology, Engagement, Experience and Enablement Technology, and Event Intelligence Technology, but ultimately, category fit is for vendors and the community to help clarify as the model matures.

I am Josiah Taulbee, and I started CECI to help the industry understand what event technology vendors actually do. Research and industry awareness only, no promotion or recommendations.

If you are building in event tech, check if you are already in the CECI registry, or message me to connect.

Interested in learning more about this vendor or others in our database? Contact us to assess your current event tech stack and receive technical recommendations on how to improve your implementation and operational workflows.